WHAT ARE YOU WORKING ON? uncovers works in progress as athletes navigate their journeys in and beyond their sport. This docuseries asked one question to 30+ athletes around the world to create a portrait of constant improvement.
Pro skateboarder and Nike SB athlete Ishod Wair is working on finding balance in the midst of a hectic career.
Whenever you step into the barbershop, the goal is always to leave with a fresh cut, embodying precision, sharpness, and attention to detail that boosts your confidence and energy. This is the inspiration behind the special-edition THE SHOP x NIKE LeBron 21 sneaker, featuring a velour metallic gold upper with a ripple design reminiscent of a durag, cords resembling braids, and an aqua-blue heel symbolizing the blue Barbicide glass container. Honoring The Shop, classic Black hairstyles and accessories, and the iconic legacy of LeBron James, this sneaker speaks to the essence of always striving to be A CUT ABOVE.
Nike Athletes are more than the sports they play. They have interests and talents that stretch beyond the field of play and Nike’s One Minute Talent Show is where they come to show them off.
Everything that LeBron does is widely debated. Whether it’s by the ones in the media who have made careers off trying to tear down his accomplishments or the trolls of the internet, the goal has been to garner clicks and views. Even after witnessing 20 straight seasons of greatnesss, some amongst us, like MAD & MADDER, are still in denial. In this fictionalized hot-take debate show, they fabricate tall tales, they take cheap shots, and they demand a recount of LeBron’s 38,387 and counting points. But one thing remains true… numbers don’t lie.
In partnership with SHARPIE and NIKE, UNINTERRUPTED was tasked with creating the Air Force 1 and LeBron 17 MORE THAN, featuring a canvas for wearers to express their thoughts. Each shoe came with a Sharpie marker for customization. In adjacent content, the MORE THAN A SIGNATURE series was launched. The first episode featured newly retired NFL superstar Rob Gronkowski, who shares his joy in being in control of his time post-football and emphasizes the importance of time and family.
Whenever someone new bursts onto the scene, there's always that one friend that claims they PUT YOU ON. In this scripted comedy series, watch as three lifelong friends, try to out-fact each other, get heated over up-and-coming NIKE athletes, and use a battle of wits to determine who put who on first.
NIKE LEBRON XX - SPEAK TRUTH is about making your mark in the world in a way only you can. It reminds you that honesty and your beliefs define your true self, making you unique and invaluable. This shoe incorporates transparencies, watercolor-written messages, and natural materials like linen and rubber to convey the essence of truth and honesty.
The project "WHAT IT TAKES" highlights WNBA stars by showcasing their lives both on and off the court. It aims to capture the duality of these athletes, focusing not only on their basketball careers but also on their roles as leaders, advocates, and cultural icons. By using user-generated content, the series tells an authentic and inspiring story of their personal journeys, blending raw realism with fantasy to reshape how they are perceived.
Featuring ten of the game's greatest stars, THE SECOND COMING paid homage to the basketball revolution that Nike started 25 years ago. The campaign was launched to introduce the 25th anniversary of the Air Force 1. It spanned across almost every media channel, creating a unique interactive marketing experience.