In 2007, ESPN launched the YOUR NBA DESTINATION campaign, aimed at establishing the network as the go-to spot for basketball fans. The campaign featured TV spots, interactive Google Earth experiences, and an RV tour that stopped at over 30 NBA games each season, allowing fans to engage with NBA stars and ESPN talent both online and on the road. Over eight seasons, the campaign produced more than 40 commercials, visited nearly 150 arenas, and featured over 35 NBA legends, solidifying ESPN's presence in the basketball community.