JUNE, an animated short film by Academy Award-winner John Kahrs, tells the story of a lonely widow in historic South Chicago who is inspired to start sharing rides — and sharing her life, too. The film features the original song "Movin," written and performed by Lyft driver-turned-recording artist Sir the Baptist, who launched his music career after a connection with a Lyft passenger.
For Pride 2017, Lyft highlighted the story of the first LGBTQ+ rights protest that helped spark a nationwide movement. We collaborated with critically acclaimed documentary filmmaker Cheryl Dunn to tell the story of Alexei Romanoff and the Black Cat Tavern Protest of 1967. The full Pride campaign included an integration with Lyft's Round Up & Donate feature, allowing passengers to donate to the Human Rights Campaign with each ride. Additionally, a printed zine featuring LA's current LGBTQ+ activists was placed in Lyft cars during Pride weekend.
UNDERCOVER LYFT is an award-winning YouTube series in which athletes, musicians, and actors get into the driver's seat to surprise unsuspecting Lyft passengers. It was designed to create a cultural moment and give the public another way to interact with the Lyft brand by showcasing memorable in-car experiences and collaborating with celebrities who embody Lyft's fun DNA. Each episode highlighted Lyft's core pillars of fostering relationships between passengers and drivers and creating a unique, playful experience, leading to significant media coverage and positive brand reactions. The series boosted brand awareness and engagement, with over 73 million views across social channels, 1,000 press articles, and significant increases in key brand metrics and ride numbers.
