There’s a choice within ridesharing. A good one, and a not-so-good one. This campaign, DRIVE ON THE BRIGHT SIDE, highlighted LYFT’S benefits through the eyes of the other guys — an unfortunate assemblage of executives who can’t understand how a company can win by treating people better.
When LYFT launched, it took a bold bet on the power of community, challenging the status quo with the radical idea of strangers sharing rides. Hundreds of millions of rides later, Lyft has proven that it can improve transportation and people's lives, envisioning a future with less traffic, less pollution, and more green spaces, built around people instead of cars.
RIDING IS THE NEW DRIVING campaign declared LYFT as a better way forward in a world of traffic congestion, parking hassles, DUIs, distracted drivers, and expensive repairs.
