LeBron James has emerged as a key voice against discrimination following George Floyd's death, consistently expressing his outrage and urging citizens to combat racism. His Instagram post declaring, "This is why we can't just stick to sports. Do you understand now?" inspired UNINTERRUPTED to create a body of work emphasizing the necessity of addressing social issues beyond sports. Additionally, UNINTERRUPTED launched a customizable clothing collection, with all proceeds going to the NAACP.