"My parents were humble. A lot of work for little money. And the only way to repay them is to charge double."

In partnership with ROCKSTAR ENERGY & THE SPRINGHILL COMPANY, Snow Tha Product created COBRAR, a track for the hustlers working to support themselves and their families. Meet Kids of Immigrants co-founder Daniel Buezo; activist and medical student Gianna Nino-Tapias; and pro skater David Gonzalez. The three muses share their stories of the work ethic they’ve inherited from their family to fuel their creativity.

"Well Done Steak is just Wrong"

On LET ‘EM COOK, athletes are paired with renowned chefs to create dishes unique to their stories, filmed on a set resembling a 1990s family kitchen. Each episode features authentic, humorous conversations as the chef and athlete prepare a dish with ingredients linked to the athlete's identity, delighting both the athletes and the audience with new culinary experiences and engaging chemistry.