Ricardo Viramontes

  • The SpringHIll Company
  • Lyft
  • Apple
  • Chipotle
  • Nike
  • Jordan Brand
  • ESPN
  • About

"I've gotta bone to pick"

August 05, 2024 by Ricardo Viramontes in Entertainment

Draymond Green holds court with some of the biggest names in sports, entertainment, and culture in the new series THROWING BONES. In the first episode, NBA legend Gary Payton, hip-hop superstar YG, and WNBA phenom Chiney Ogwumike discuss the art of trash talk, the music industry, and women's sports.

UN THROWING BONES_DAY3_PRESS_00029.jpg UN THROWING BONES_DAY1_GAME2_00007.jpg UN THROWING BONES_DAY3_PRESS_00038.jpg UN THROWING BONES_DAY3_PRESS_00050.jpg UN THROWING BONES_DAY3_PRESS_00001.jpg UN_TB_Film-Select_03_Final (1).jpg UN THROWING BONES_DAY3_PRESS_00022.jpg UN THROWING BONES_DAY3_PRESS_00010.jpg UN THROWING BONES_DAY1_GAME1_00015.jpg UN THROWING BONES_DAY1_GAME1_00014.jpg UN_TB_Film-Select_02_Final (1).jpg
August 05, 2024 /Ricardo Viramontes
Concept, Design, Strategy, Creative Direction, Orginal Content
Entertainment

State of the Game Chat with Podcast P and Special Guest Lil’ Dickie

"the power of an athlete's story"

May 01, 2024 by Ricardo Viramontes in Marketing

The second year of the UNINTERRUPTED FILM FESTIVAL showcased a series of films and documentaries centered around sports, culture, and social justice. The festival aimed to provide a platform for diverse voices and stories often underrepresented in mainstream media. The event featured a variety of content, including athlete-driven world premiere films, podcasts, panels, and short films.

XU9A1344.JPG XU9A1626.JPG XU9A0486.JPG IMG_12373.jpg XU9A0533.JPG XU9A0558.JPG XU9A0624.JPG XU9A0845.JPG XU9A0858.JPG XU9A0884.JPG XU9A0812.JPG XU9A0937.JPG XU9A1458.JPG XU9A1045.JPG XU9A1060.JPG XU9A1789.JPG XU9A1180.JPG XU9A1533.JPG XU9A1596.JPG XU9A1678.JPG
May 01, 2024 /Ricardo Viramontes
Concept, Design, Creative Direction
Marketing

"the revolution and resistance in choosing joy"

June 05, 2023 by Ricardo Viramontes in Product

UNINTERRUPTED has partnered with Sue Bird and Megan Rapinoe for its latest collaboration, LOVE IS: REVOLUTIONARY JOY which focuses on the resilience and joy of the LGBTQ+ community. The collection, featuring Y2K-era bucket hats, T-shirts, soccer shorts, and socks in bold orange and cream colors, is available online. The campaign aims to highlight important issues like housing and healthcare access for LGBTQ+ individuals—emphasizing year-round support beyond superficial Pride celebrations. Rapinoe and Bird advocate using their platforms to inspire change and protect marginalized communities (particularly trans youth) against discriminatory laws and societal pressures.

June 05, 2023 /Ricardo Viramontes
Concept, Creative Direction
Product

"My parents were humble. A lot of work for little money. And the only way to repay them is to charge double."

January 09, 2023 by Ricardo Viramontes in Brand Partnership

In partnership with ROCKSTAR ENERGY & THE SPRINGHILL COMPANY, Snow Tha Product created COBRAR, a track for the hustlers working to support themselves and their families. Meet Kids of Immigrants co-founder Daniel Buezo; activist and medical student Gianna Nino-Tapias; and pro skater David Gonzalez. The three muses share their stories of the work ethic they’ve inherited from their family to fuel their creativity.

January 09, 2023 /Ricardo Viramontes
Concept, Strategy, Creative Direction
Brand Partnership

"The most Instagrammed team in High School"

April 06, 2022 by Ricardo Viramontes in Entertainment

TOP CLASS by UNINTERRUPTED is a documentary series that follows the Sierra Canyon Trailblazers, a high school basketball team in the San Fernando Valley. The series, available on Prime Video, highlights the team's journey as perennial contenders for California state titles and their pursuit of national recognition. It features behind-the-scenes looks at the players' lives, their challenges, and the team's quest for success. Social media, school demands, and the pressure to perform are significant influences, and the series explores how these young athletes manage making adult decisions while still in their teens. Running for four seasons, the series has expanded to include other sports and is UNINTERRUPTED’S premiere amateur athlete offering.



April 06, 2022 /Ricardo Viramontes
Orginal Content, Concept, Branding, Creative Direction
Entertainment