Ricardo Viramontes

  • The SpringHIll Company
  • Lyft
  • Apple
  • Chipotle
  • Nike
  • Jordan Brand
  • ESPN
  • About

"Strive for change and for greatness"

The SpringHill Company
August 07, 2024 by Ricardo Viramontes

THE SPRINGHILL CO, founded by LeBron James and Maverick Carter, is a multifaceted entertainment and production company. Established in 2020, it integrates four ventures under one roof: UNINTERRUPTED, THE SHOP, SPRINGHILL BRAND, and THE ROBOT COMPANY. Our mission is to create meaningful content that resonates culturally and socially, aligning with a commitment to elevate and empower community stories.

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August 07, 2024 /Ricardo Viramontes
Branding, Strategy, Design, Creative Direction

"We want you to know your vote matters, your voice matters, and you matter."

December 11, 2022 by Ricardo Viramontes in Non-Profit

MORE THAN A VOTE, founded by LeBron James, played a pivotal role in increasing voter registration and turnout, particularly among Black communities during the 2020 U.S. elections. The organization combated voter suppression by raising awareness, providing resources, and partnering with influential groups to ensure every vote is counted. The coalition focused on local and state-level elections, turning sports arenas into polling sites, recruiting 42,000 new poll workers, and enfranchising over 300,000 voters. Their efforts, including over 25 million views on original content, demonstrated the power of collective action in significantly impacting voter participation and advocacy for voting rights.

December 11, 2022 /Ricardo Viramontes
Creative Direction, Strategy, Branding
Non-Profit

"The most Instagrammed team in High School"

April 06, 2022 by Ricardo Viramontes in Entertainment

TOP CLASS by UNINTERRUPTED is a documentary series that follows the Sierra Canyon Trailblazers, a high school basketball team in the San Fernando Valley. The series, available on Prime Video, highlights the team's journey as perennial contenders for California state titles and their pursuit of national recognition. It features behind-the-scenes looks at the players' lives, their challenges, and the team's quest for success. Social media, school demands, and the pressure to perform are significant influences, and the series explores how these young athletes manage making adult decisions while still in their teens. Running for four seasons, the series has expanded to include other sports and is UNINTERRUPTED’S premiere amateur athlete offering.



April 06, 2022 /Ricardo Viramontes
Orginal Content, Concept, Branding, Creative Direction
Entertainment